About the Role
REACH is seeking a creative, self-directed Content Creator to help tell the REACH story across social media and the REACH platform. You will create content in a range of formats, including video, photo, graphics, and written copy, that shows young people what careers look like, spotlights real learner and mentor stories, and makes REACH feel relatable and worth exploring.
This role works closely with the REACH team to turn ideas into engaging content, from filming and editing short-form video to writing captions and designing supporting visuals. The ideal candidate understands what connects with young people, is comfortable in front of and behind the camera, and is excited to support under-resourced students through storytelling.
Requirements
Required
Experience creating content across formats, with a portfolio, personal channel, or past projects to show, and particular strength in video
Video filming and editing skills, using tools such as CapCut, Adobe Premiere, Final Cut, or similar
Strong writing skills for captions, scripts, and short-form copy
Comfort on camera and a natural, engaging presence
Strong understanding of social media platforms and what works for young audiences
Ability to work independently, manage your own time, and meet deadlines in a remote setting
Preferred
Experience creating content for a nonprofit, education, or youth-serving organization
Graphic design skills using tools such as Canva or Adobe Express
Experience with motion graphics, captioning, or sound design
Interest in careers, personal development, or workforce topics
Passion for educational equity and creating pathways for under-resourced students
Key Responsibilities
Content Creation
• Plan, film, and edit short-form video for REACH’s social media channels and platform
• Create supporting content, including graphics, photos, carousels, and written captions and copy
• Turn scripts, prompts, and ideas from the team into content that feels authentic to our audience
• Appear on camera when needed, and help capture stories from learners, mentors, and partners
• Deliver polished content on schedule and keep raw footage and final files organized
• Content Strategy & Engagement
• Help develop and manage a content calendar aligned with REACH’s priorities, campaigns, and events
• Bring fresh content ideas to the team based on current social media trends and what resonates with our audience
• Adapt and repurpose content for different platforms, such as TikTok, Instagram, and YouTube, including format, length, captions, and hooks
• Review how content performs and use those insights to improve future work
Collaboration
• Partner with the Head of Product and the wider REACH team to plan content and set priorities
• Incorporate feedback and revisions quickly while keeping REACH’s brand voice and mission front and center
• Stay informed on trends in career readiness, EdTech, and social media
How to Apply
Send applications/materials listed below to Trinity Rodgers at trodgers@reachpathways.com.
1. Resume
2. Three examples of previous content creation work, this can include videos, social media posts, flyers/graphics, photography, or other relevant work. These do not need to be professional examples; personal or school projects are welcome!